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It’s What’s Inside That Counts
It’s What’s Inside That Counts

It’s What’s Inside That Counts

Artist (Scottish)
Date2016
MediumDigital video, edition 4 of 5 (+ AP)
DimensionsDuration: 30 mins (30 mins)
ClassificationsVideo
Credit LineCollection & image © Hugh Lane Gallery. Purchased 2018. Commissioned by HOME, University of Salford Art Collection, Tate, Zabludowicz Collection, Frieze Film and Channel 4. © Rachel Maclean.
Object number2073
DescriptionRachel Maclean’s videos conjure luminous fantasy worlds, constructed through green screen technology and digital editing herself. The artist frequently performs all of the characters herself. It’s What’s Inside That Counts critiques the excesses of consumerism in Western society. It draws from genres such as children’s television, video games, British comedy and reality TV, to present a candy-coloured world where happiness and childhood that have been packaged and sold, with disturbing and dark consequences.


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